According to the Public Relations of Negin Iranian Economic Financial Group Holding, a ceremony was held to unveil and introduce the “Art-Tour” platform—a strategic step aimed at connecting artistic creativity with economic potential. The event was attended by senior banking and investment executives from across the country.

This event took place on Monday, Farvardin 31st (April 20th), at the “Tourism Gallery.” Attendees included top officials from the Gardeshgari Financial Group, such as Dr. Mehdi Jahangiri (Head of the Gardeshgari Financial Group), members of the Board of Directors of the Group and Gardeshgari Bank, as well as CEOs of the subsidiary holdings.

Art Tour: Answering the Challenges of the Art Economy
This ceremony was jointly hosted by Ms. Mehdi Shahbazi (CEO and Board Member of Negin Iranian Economic Financial Group) and Shamim Alizadeh (CEO and Board Member of Miras Honarmandegar Institute).
At the beginning of the event, Ms. Alizadeh emphasized that amidst current economic challenges, the emergence of new and creative ideas like the Art-Tour platform is an indispensable necessity for elevating the status of art and deepening Iran’s rich culture. She stated that the goal of launching this platform is to create sustainable opportunities within the art economy and provide specialized services to artists, collectors, and gallery owners on an international level.
Strategic Support for Cultural and Artistic Heritage
Dr. Mehdi Jahangiri, Head of the Gardeshgari Financial Group, thanked Negin Iranian Holding and Miras Honarmandegar Institute for their synergy during the ceremony, stressing the financial group’s long-term commitment to supporting the art economy. He specified that this group is dedicated to providing platforms that will elevate Iran’s national art to its rightful place in global markets.
Furthermore, Mr. Bigdeli, CEO of Gardeshgari Bank, highlighted the advantages and technical strengths of this platform, describing it as the “headquarters” for modern movements in currency and economic services related to art.
About the Platform
The “Art-Tour” platform—recognized as the first comprehensive international platform for the art economy in the Middle East—is designed to open new horizons and bring transparency to artistic exchanges. This system has been launched to meet the needs of culture and art enthusiasts across Iran in the shortest possible time, supported by Negin Iranian Economic Financial Group Holding and executed by its operational arm, Miras Honarmandegar Institute.
Public Relations Department Negin Iranian Economic Financial Group Holding